“Power of Sport” Charitable Program is a new area in the strategy of the Vladimir Potanin Foundation, which is meant to realize humanistic ideals, values, and norms that shape a broad space for discovering human capabilities, satisfying people’s interests and needs, and activating the human factor. The new program is also an important component of the Foundation’s strategy seeking to nurture creative professionals and consolidate their efforts to ensure best possible access to the public good they create. The program focuses of identifying the potential of sport as a social institution, unlocking its internal powers and new opportunities for pursuing positive social change.
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Oksana Oracheva, the General Director of the Vladimir Potanin Foundation, gave an interview to TASS where she told us why the Foundation turned to sport and what is the role of sport in public life.