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Power of Sport

“Power of Sport” Charitable Program is a new area in the strategy of the Vladimir Potanin Foundation, which is meant to realize humanistic ideals, values, and norms that shape a broad space for discovering human capabilities, satisfying people’s interests and needs, and activating the human factor. The new program is also an important component of the Foundation’s strategy seeking to nurture creative professionals and consolidate their efforts to ensure best possible access to the public good they create. The program focuses of identifying the potential of sport as a social institution, unlocking its internal powers and new opportunities for pursuing positive social change.

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