“Power of Sport” Charitable Program (the “Program”) is a new area in the strategy of the Vladimir Potanin Foundation (the “Foundation”), which is meant to realize humanistic ideals, values, and norms that shape a broad space for discovering human capabilities, satisfying people’s interests and needs, and activating the human factor. The new program is also an important component of the Foundation’s strategy seeking to nurture creative professionals and consolidate their efforts to ensure best possible access to the public good they create. The program focuses of identifying the potential of sport as a social institution, unlocking its internal powers and new opportunities for pursuing positive social change.
“Power of Sport” Charitable Program (the “Program”) is a new area in the strategy of the Vladimir Potanin Foundation (the “Foundation”), which is meant to realize humanistic ideals, values, and norms that shape a broad space for discovering human capabilities, satisfying people’s interests and needs, and activating the human factor. The new program is also an important component of the Foundation’s strategy seeking to nurture creative professionals and consolidate their efforts to ensure best possible access to the public good they create. The program focuses of identifying the potential of sport as a social institution, unlocking its internal powers and new opportunities for pursuing positive social change.
We support project initiatives seeking to develop sport as a socio-cultural phenomenon present at all levels of the modern society, capable of impacting the modern value systems, contributing to citizens’ personal social responsibility and their practices in addressing social problems. We value innovation and innovative approaches. We bring together leaders prepared to step outside the conventional formats of sport activities, make independent decisions, and develop inter-sectoral interaction. These leaders are developing creative approaches and see sport as a powerful tool for strengthening social ties and promoting environmental awareness, as well as universal cultural values that underlie peace, solidarity, non-violence, tolerance, and justice.
The program supports the growing recognition of sport as, on the one hand, an opportunity for implementing the utmost human potential in harmony with the environment, and, on the other hand, an important tool integrating all aspects of sustainable development.
The program utilizes various approaches to supporting its beneficiaries, serving as a resource for information, education, grant support, etc. The program develops and maintains partnerships with the Russian and global professional communities that share our vision of sport as a force in social development.
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